Free PDF The Elements of Graphic Design
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The Elements of Graphic Design
Free PDF The Elements of Graphic Design
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Review
"Student or professional, if you need the 'simple' basics - or want to get more 'complex' basics - if you don't know the necessities of successful graphic design, - or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both." Ed Fella, AIGA medalist, former Detroit commercial artist, Professor at CalArts' graphic design program."This book explains what I try to get across to my designers: how to make all parts of a design work together. My offoce has a big library and this is the book I hand over when breakthroughs are needed." Matteo Bologna, CD and founder of Mucca Design, NYC
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About the Author
Alex W. White is the author of The Elements of Logo Design: Design Thinking, Branding, and Making Marks, Listening to Type: Making Language Visible, and Advertising Design and Typography. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
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Product details
Paperback: 224 pages
Publisher: Allworth; Second edition (March 15, 2011)
Language: English
ISBN-10: 1581157622
ISBN-13: 978-1581157628
Product Dimensions:
8 x 0.8 x 10 inches
Shipping Weight: 2.1 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
34 customer reviews
Amazon Best Sellers Rank:
#88,196 in Books (See Top 100 in Books)
I liked the book. My experience with graphic design has basically been doing logo headers for personal projects and occasionally formatting writing for clients in an aesthetically appealing manner in order to help them maintain their format when the content goes live.It's fairly basic stuff, and I had an intuitive grasp of most, although not all, of it. If you're looking to learn it, this is a great book to do it.The only problem?The graphic design within the book itself is EXTREMELY busy and distracting. This may be a personal thing, but I found the fact that the borders of each page were absolutely LITTERED with examples of the concepts being discussed to be irritating and made it harder to focus on the information itself.The information is solid, simply presented, and fantastic for a beginner. IF they can get over the poor graphic design present within the book itself.I did like the book, and found it useful, but I'd rather have seen the information presented in a more forthright manner and perhaps the examples on one side of the book rather than being clustered around the information itself and ALSO taking up another page for full sized pictures of design. It doesn't flow, and quite often there's little harmony.Ironic, but I'd still recommend it.
"The Elements of Graphic Design" covers exactly that - all the important elements of graphic design.Part history, part primer, this book is a great general introduction to the basics of graphic design. The large number of illustrations are accompanied by ample explanation of why those illustrations or pictures were included and what purpose they have in the greater design lexicon.The author clearly has a firm grasp on typography, space, symmetry (or lack thereof) and pacing and is able to get those things across in a manner that is both technical and accessible. If you've never read any design book, you won't find yourself confused by obscure, unexplained terminology.You would expect a book about graphic design to be well designed and indeed, this book is well designed. The only gripe I have (hence the 4 stars, not 5) is the chapter that gets into the hardcore history of design, starting with cave paintings and Sumerian cuneiform. This chapter feels cluttered and a little overwhelming, but the amount of information (which is pretty staggering) is at the same time fascinating. As an historian and journalist by trade, this chapter was probably the most interesting to me simply to see the track of graphic design concepts throughout history.Bottom line: Excellent first design book and a good resource to have on your shelf, even if you're a seasoned expert.
The information is there, but it seems cluttered. It's hard to tell where one chapter ends and where the next starts. Add to that the amount of photos to explain the concepts and the explanations of the photos around the main body of the page and it's hard to firgure out where to start reading. I think that one reviewer also mentioned the size of the font. For a big book, the font seems small and makes it hard to read. It's a big heavy book. I tried taking it on the train on my way to work, and I just couldn't concentrate on the reading. Probably will end up reading it whenever I have the time at home.
White has been giving great design advice for many years and once again he has written a book I can recommend to my visual design students with confidence.Even though he comes from a previous design generation, much of his astute commentary is still valid in midst of the current revolution of cognition-based design.White's vocabulary is different to that used in 21st century cognition-based design instruction, but many of his concepts are validated by modern fundamentals.I recommend this book highly.
This rating is for the KINDLE version, and the single star is due to the layout, not the content. On the written text of the book I give 5 stars (great content!), but because I have the Kindle version I cannot see the true pages of the book. The way my tablet and PC render this book is terrible! The photographs are badly placed - captions appear on separate pages from the image itself. Chapter 3 is a timeline chapter, and the images are not in chronological order. The text appears after the images, and the text refers to the images so there is a lot of back and forth between pages in order to look at the images against the text. I wish Amazon had a PDF version of this book, instead of this terrible ePub (Kindle version). PDF's render text books exactly as the pages appear in the print version. I am not happy about this purchase.
As a non-practitioner who wanted to learn more about fundamental design, this book nails it. While aesthetics are ultimately a matter of preference, knowing the fundamental reasons and history behind certain graphic design elements is a great help for those who have no formal training or experience in the field.Specifically, the book's treatment of shapes, composition/layout, typography and color helped me formalize my thinking when coming up with new design concepts for our company's web site / web application. It has also piqued my interest in other design fields and graphic design as a whole.The book is accessible for the layperson and serves as an excellent foundation for further exploration in design.
I checked out the first edition of this book and it was great. Read the reviews of the second edition and it was much of the same content but expanded. I love that the author kept most of the images and added more. Very clear and easy to follow book. The only slight back from the first is that it is not as compact as the first, however, that is due to nearly doubling of the pages (and added color), which makes it easier to read. Very satisfied with the content where my course alone would have made a lot of aspects of graphic design uninteresting.
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